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EXPERIENCE

Senior Interaction Designer                    
Cisco WebEx, Milpitas, California 2013-Present             
• Planned and implemented the architecture of an ecommerce website for a $18M B2B business
• Managed a customer journey initiative and helped to team priorities and identify opportunities
• Optimized ecommerce customer experience that increased online purchases by 5.3%
• Redesigned online sign up experience and increased conversions by 16%

Marketing Consultant
Indaspec Energy Services, San Jose, California 2015-Present
• Built a brand aligned with company’s goals to establish a  market presence
• Planned and implemented a scalable company website for B2B and B2C markets
• Maintained a +14% increase in unique website visitors and visits year over year
• Led a marketing campaign resulting in more than a dozen qualified leads

Design and Marketing
Independent Consultant, San Jose, California 2010-Present
• Successfully launched a data security company’s first mobile-friendly emails and webpages
• Website redesign for a renewable energy startup increased site visits by 4 times
• Consultant of a public-facing website for a $150 million city construction project

Electronic Channels Specialist
Meriwest Credit Union, San Jose, California 2012-2013
• Managed content and design of online marketing efforts and campaigns
• Responsible for online customer experience of a 200+page website
• Evaluated email marketing customer experience to identify areas of improvement
• Optimized messaging and content through A/B testing methods

Communications & Marketing Specialist / Junior Designer
San Jose Redevelopment Agency, San Jose, California 2000-2010
• Collaborated with internal team members to redesign a company website under budget
• Designed materials for an international campaign that generated and retained 4,000+ jobs
• Video production of a campaign that generated 4,000+ organic views on social media

Education

Bachelor of Arts in Design Studies, Graphic Design Emphasis • Fall 2008 • San Jose State University, San Jose, California
Associates of Arts in Liberal Arts • Summer 2003 • DeAnza Community College, Cupertino, California
 

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Contact me: armando.garza.jr@gmail.com